How Important is Luck?

I am often asked by aspiring goal setters whether luck plays an important part in achieving your dreams. They want to know whether the people they admire, who have achieved so much, are supported in their efforts by sheer good fortune.

I tell them that there are three key things they need to know about luck.

  1. It's not really luck. Thomas Jefferson once said, "The harder I work, the luckier I become". Luck is really about doing the things and being in the right places at the right times to take advantage of the opportunities that present themselves. If we do not take any action, share our visions or interact with the people who can help us, we will not encounter the "luck" that is available to us.
  2. You make your own luck. Successful people, when told how lucky they must be, usually laugh and say "I make my own luck". They don't believe in luck as a concept, but they do believe in being open minded, ready for anything and willing to grab any opportunity, without hesitation, that presents itself.
  3. You can become a lucky person. We all have an infinite capacity for luck, if only we can take a positive view of ourselves out into the world and always expect the best possible outcome. The law of attraction says that we become what we think. If our expectation of life is that it will continually kick us in the teeth, then it will. If however we believe that people are essentially good, that we deserve great things and that they are just around the corner, the universe will repay us in kind by showering us with abundant "luck".

Instead of looking for that lucky break, try assuming an attitude of expectations, keep working towards your goals and luck will surely follow.

  • About

    headshot: David Beroff in St. ThomasDavid Beroff started writing software at the age of 11, and was teaching Computer Science at Rutgers University by the time he was 18. After designing software for two decades, he started his own Internet marketing firm in '95; one of his company's earliest successes was, a free feedback-form service that was later sold to Wondermill.

    Beroff had bought and sold four million voluntary, opt-in email leads generated with properties like LeadFactory and SuperTAF before the business failed in '07. He is the author of the book, Turn Funny Email into CASH!, and is currently developing a new social media site,

    He has two grown children, and now lives outside of Scranton with his girlfriend and five cats.

  • Contact

    If you have any questions or concerns about our website and/or our advertising, please feel free to email me directly: David (at) Beroff (dot) com.